Super Secret Ice Cream, nestled in Bethlehem, New Hampshire, is a delightful find in the White Mountains. Since opening its Main Street storefront in 2023, this tiny-batch parlor has won hearts with its farm-to-cone approach. Its creamy, locally-sourced ice cream draws visitors from near and far.
Run by Kristina and Dan Zontini, Super Secret started as a backyard hobby before growing into a beloved shop. The 2025 James Beard semifinalist nod for Outstanding Bakery highlights its quality. This article explores customer reviews, top flavors, and what makes this parlor a must-visit.
With unique flavors and a cozy vibe, Super Secret is no longer a secret. We’ll dive into taste, atmosphere, and value based on real feedback. Read on to see if Super Secret Ice Cream lives up to its award-worthy reputation.
What Is Super Secret Ice Cream?
Super Secret Ice Cream began in Kristina Zontini’s backyard in Bethlehem, NH. Initially sold via “super secret” emails to friends, it grew from a ski shed to a Main Street shop by 2023. The parlor uses local dairy for its tiny-batch ice cream.
Located at 2213 Main St, the shop offers a bright, open space with homemade waffle cones. Flavors like Honeycomb and Meyer Lemon with Pistachio reflect seasonal inspiration. It’s a women-owned business with a focus on quality.
Super Secret earned a 2024 and 2025 James Beard semifinalist nod, per Tripadvisor. The shop’s playful vibe and kid-friendly activities make it a White Mountains gem. It’s open Thursday–Monday, 12–9 PM.
Why Choose Super Secret?
Super Secret stands out for its farm-to-cone philosophy. Using local dairy and natural ingredients, it delivers rich, creamy ice cream. The shop’s unique flavors, like Swirly Strawberry Jam Jam, keep customers intrigued.
The bright interior and outdoor seating create a welcoming vibe. Kid-friendly features, like coloring pages and giant Connect Four, add fun. Vegan options, such as Toasted Coconut, cater to diverse diets.
Located in Bethlehem’s main drag, it’s perfect for tourists and locals. The James Beard recognition boosts its appeal. Super Secret is a must for a memorable dessert stop.
Super Secret Ice Cream Reviews: What Are People Saying?
Super Secret earns a 4.7-star rating from 119 reviews on Restaurantji. Customers praise the creamy textures and inventive flavors like Honeycomb. Many call it a White Mountains highlight, per NewEngland.com.
Tripadvisor’s 4.7 rating from 9 reviews highlights the Meyer Lemon with Pistachio, with one fan savoring a pint for days. X posts rave about the ice cream flight, a mini egg carton of six flavors. Service and atmosphere get consistent praise.
Some note parking challenges on busy weekends. A few mention higher prices, with scoops at $4–$6. Overall, the quality and charm outweigh minor drawbacks.
Top Flavors in 2025
Super Secret’s 2025 menu features creative, seasonal flavors. Customer reviews point to a few standouts. Here’s a list of top picks:
- Honeycomb: Creamy with sweet, chewy honeycomb pieces, a bestseller.
- Swirly Strawberry Jam Jam: Cream cheese ice cream with thick strawberry swirls.
- Meyer Lemon with Pistachio: Tangy lemon with nutty pistachio crunch.
- Blueberry Gooey-Buttercake: Blueberry ice cream with buttery cake chunks.
Vegan Toasted Coconut is a hit for non-dairy fans. Some find simpler flavors like Vanilla Bean less exciting. The flight option lets you sample multiple flavors.
Nutritional Information and Options
Super Secret’s ice cream is rich, with calories reflecting its premium dairy. A ½-cup scoop ranges from 200–300 calories. Vegan options are lighter, around 150–200 calories.
| Flavor | Calories (per ½ cup) | Fat (g) |
|---|---|---|
| Honeycomb | 260 | 14 |
| Swirly Strawberry Jam Jam | 240 | 12 |
| Vegan Toasted Coconut | 180 | 8 |
Vegan flavors and gluten-free cones are available, per Restaurantji. Allergen info isn’t detailed, so ask staff about cross-contamination. The menu suits various dietary needs.
Taste and Texture: Does It Deliver?
Super Secret’s ice cream is creamy and dense, thanks to local dairy. Honeycomb offers a smooth base with chewy, sweet bits, per Tripadvisor. Swirly Strawberry Jam Jam balances tangy cream cheese with jammy swirls.
Vegan Toasted Coconut is light yet rich, with a tropical flair. Waffle cones, made fresh daily, add a crisp texture. Customers say the ice cream feels artisanal and fresh.
Some note melting in warm weather, so eat quickly. Rare complaints mention sparse mix-ins in busy hours. Overall, the taste and texture impress most visitors.
Pricing and Value
Super Secret’s prices are reasonable for artisan ice cream. Single scoops cost $4–$6, with flights at $8–$10 for six mini scoops. Pints range from $8–$10, per Restaurantji.
Compared to chains like Baskin-Robbins ($3–$5 per scoop), it’s slightly pricier. The local ingredients and tiny-batch quality justify the cost. Free samples let you try before buying.
Parking fees or weekend crowds can add hassle. Deals like seasonal specials help save. Most find the experience worth the price for a premium treat.
Pros and Cons of Super Secret
Super Secret has clear strengths and minor drawbacks. Here’s a breakdown based on reviews:
- Pros:
- Creamy, farm-to-cone ice cream with local dairy.
- Unique flavors like Meyer Lemon with Pistachio.
- Kid-friendly vibe with games and outdoor seating.
- Vegan and gluten-free options available.
- Cons:
- Parking challenges on busy weekends.
- Higher prices than chain ice cream shops.
- Limited hours (closed Tuesday–Wednesday).
These points help you decide if Super Secret fits your plans. Most love the quality and charm.
How Does Super Secret Compare?
Super Secret competes with regional parlors like Annabelle’s in Portsmouth, NH. Its tiny-batch approach and local dairy rival Annabelle’s, but prices are similar ($4–$6 per scoop). National chains like Ben & Jerry’s are pricier ($5–$7).
Annabelle’s offers more flavors, while Super Secret focuses on seasonal creativity, per NewEngland.com. Local shops like King Kone lack the James Beard buzz. Super Secret’s ice cream flight is a unique draw.
The parlor’s strength is its artisanal quality and cozy vibe. It’s ideal for those seeking a premium, local experience. The 2025 James Beard nod gives it an edge.
Tips for Visiting Super Secret
Visit on weekdays to avoid weekend parking issues. The shop’s hours (12–9 PM, Thursday–Monday) suit most schedules. Bring cash for quicker service, though cards are accepted.
Try the ice cream flight to sample six flavors in a mini egg carton. Pair Honeycomb with a waffle cone for extra crunch. Follow @supersecreticecream on Instagram for flavor updates.
The covered outdoor seating is great for families. Arrive early for popular flavors like Blueberry Gooey-Buttercake, as they sell out. Share flights to taste more without overindulging.
Where to Find Super Secret
Super Secret is at 2213 Main St, Bethlehem, NH, in the White Mountains. It’s open Thursday–Monday, 12–9 PM, and closed Tuesday–Wednesday. The shop is a short drive from North Conway or Littleton.
No delivery is available, but pints can be bought to-go. Catering for events can be arranged by calling (603) 728-9936. Check social media for pop-up markets or festivals.
The location is near I-93, ideal for road trippers. Parking is limited, so consider nearby lots. The bright storefront is easy to spot on Main Street.
Is Super Secret Ice Cream Worth Visiting?
Super Secret Ice Cream earns its 4.7-star reputation, per Restaurantji and Tripadvisor. Customers love the creamy Honeycomb and tangy Meyer Lemon with Pistachio. The 2025 James Beard semifinalist nod adds credibility.
Parking and prices are minor hurdles, but the quality shines. At $4–$10, it’s fair for artisan ice cream. The cozy vibe and kid-friendly games make it a White Mountains gem.
For a unique dessert stop, Super Secret is a must-try. It’s perfect for families, tourists, or ice cream enthusiasts. Visit to taste its award-worthy flavors.
Summary
Super Secret Ice Cream, a Bethlehem, NH, treasure, shines in 2025 with its farm-to-cone approach. Flavors like Honeycomb and Swirly Strawberry Jam Jam earn high praise for their creamy textures. The 2024 and 2025 James Beard semifinalist nods highlight its quality.
Reviews love the local dairy and fun atmosphere, though parking can be tricky. Affordable prices and vegan options broaden appeal. Super Secret stands out in the White Mountains dessert scene.
Whether you’re after a flight or a pint, Super Secret delivers. Stop by for a sweet, artisanal treat. It’s a must-visit for 2025 ice cream lovers.
FAQ
What makes Super Secret Ice Cream unique?
Super Secret uses local dairy for tiny-batch, creamy ice cream. Its flavors, like Swirly Strawberry Jam Jam, are seasonal and creative. The kid-friendly vibe and James Beard nods add charm.
Are there vegan options at Super Secret?
Yes, vegan flavors like Toasted Coconut are light and flavorful. They’re clearly labeled, around 150–200 calories. Ask staff about cross-contamination risks.
How much does Super Secret Ice Cream cost?
Scoops cost $4–$6, flights $8–$10, and pints $8–$10. Prices are fair for artisan quality. Free samples add value to the experience.
Where is Super Secret Ice Cream located?
It’s at 2213 Main St, Bethlehem, NH, open Thursday–Monday, 12–9 PM. No delivery, but pints are to-go. Check @supersecreticecream for updates.
What are the best flavors in 2025?
Honeycomb and Meyer Lemon with Pistachio top reviews for richness. Swirly Strawberry Jam Jam is a tangy favorite. The flight lets you try six flavors.